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SuiteWorld 2024

July 20, 2024 alexring

SuiteWorld 2024 in Las Vegas September 9-12, 2024 will be our 9th SuiteWorld! Stop by our booth, or to schedule…

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SuiteWorld 2023

October 7, 2023 alexring

SuiteWorld 2023 SuiteWorld 2023 | CG Squared Inc SuiteWorld 2023 in Las Vegas September 16-19, 2022 will be our 8th…

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SuiteWorld 2022

August 15, 2022 alexring

SuiteWorld 2022 We are excited to attend SuiteWorld 2022 in Las Vegas next week, September 27-30, 2022. If you’d like…

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SuiteWorld 2021

October 15, 2021 alexring

SuiteWorld 2021 We are excited to attend SuiteWorld 2021 in Las Vegas next week, October 18-21, 2021. If you’d like…

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Why are indirect trade promotions more complex than direct customers?

December 13, 2020 alexring

From a financial perspective, why are indirect trade promotions more complex than direct customers?   First, let’s define the key…

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What are trade promotion KPI basics?

February 17, 2020 alexring

I’ve been working on setting up trade promotion KPIs on dashboards.    I marvel at how easy it is today to…

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Does CPG company size affect the RFP requirements for a TPM solution?

September 2, 2019 alexring

Does CPG company size affect the RFP requirements for a TPM solution?  You might think that CPG companies that sell…

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What are the advantages of Bottom-Up planning for CPG?

April 6, 2019 alexring

CPG companies use a bottom-up approach to planning and forecasting because there are many advantages. Here are some observations for…

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What are differences between retail versus foodservice promotions?

February 3, 2019 alexring

CPG companies that have both a retail and foodservice division often had challenges using a software solution from one vendor…

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Pros and cons of using trade promotions to manage price

October 20, 2018 alexring

Instead of taking periodic price increases and publishing official prices, some manufacturers use trade promotions to manage their prices.    Before…

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