Why are CPG industry short-pays so challenging? The CPG industry is well-known for having challenges with short-pays and deductions. Let’s…
Break-even Lift analysis There are many KPIs for trade promotion analysis. Not only do we have a lot of measures,…
If you’re a small or medium size CG manufacturer, you are probably use Excel to manage your trade promotions. If…
Let’s start by first defining the copy-promotion feature. The foundation of every trade promotion management solution is the promotion. The…
Trade promotion solutions can manage your allowances, discounts, and calculate a plethora of KPI measures. Many can give you both…
Unfortunately, customer short-pays are common in the Consumer Goods Industry. The good news is that when you dispute short-pays, customer…
The best business practice for TPM is to include pro-forma P&Ls in your promotion planning workflow. Including these important metrics…
There are many different cost-of-goods (COGS) measures available in today’s sophisticated ERPs. The number of calculation options continues to grow…
This question is often asked by people that are still using Excel to manage your promotions. Without a TPM software…
Improved promotion Effectiveness and Efficiency is an important goal for CG companies that implement a trade promotion management solution. We…