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Why are CG industry short-pays so challenging?

November 22, 2017 alexring

Why are CPG industry short-pays so challenging? The CPG industry is well-known for having challenges with short-pays and deductions.  Let’s…

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A simple do-it-yourself TPM KPI

September 28, 2017 alexring

Break-even Lift analysis There are many KPIs  for trade promotion analysis.   Not only do we have a lot of measures,…

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Why invest time and effort to use a TPM solution?

July 14, 2017 alexring

If you’re a small or medium size CG manufacturer, you are probably use Excel to manage your trade promotions.  If…

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Why is the copy-promotion feature both loved and despised?

July 2, 2017 alexring

Let’s start by first defining the copy-promotion feature.  The foundation of every trade promotion management solution is the promotion.  The…

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Your trade promotion goal

June 15, 2017 alexring

Trade promotion solutions can manage your allowances, discounts, and calculate a plethora of KPI measures.   Many can give you both…

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Why should I take time to dispute short-pays, when we rarely recover the funds?

June 5, 2017 alexring

Unfortunately, customer short-pays are common in the Consumer Goods Industry. The good news is that when you dispute short-pays, customer…

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What are the challenges comparing pro-forma and post-deal P&Ls?

May 1, 2017 alexring

The best business practice for TPM is to include pro-forma P&Ls in your promotion planning workflow.  Including these important metrics…

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What cost-of-goods is best for post-promotion analysis?

April 15, 2017 alexring

There are many different cost-of-goods (COGS) measures available in today’s sophisticated ERPs.   The number of calculation options continues to grow…

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Without actual spending data, is post-promotion analysis possible?

April 1, 2017 alexring

This question is often asked by people that are still using Excel to manage your promotions.  Without a TPM software…

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What’s the difference between promotion effectiveness and efficiency

March 24, 2017 alexring

Improved promotion Effectiveness and Efficiency is an important goal for CG companies that implement a trade promotion management solution.   We…

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