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Why are indirect trade promotions more complex than direct customers?

December 13, 2020 alexring Leave a comment

From a financial perspective, why are indirect trade promotions more complex than direct customers?   First, let’s define the key…

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What are trade promotion KPI basics?

February 17, 2020 alexring Leave a comment

I’ve been working on setting up trade promotion KPIs on dashboards.    I marvel at how easy it is today to…

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Does CPG company size affect the RFP requirements for a TPM solution?

September 2, 2019 alexring Leave a comment

Does CPG company size affect the RFP requirements for a TPM solution?  You might think that CPG companies that sell…

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What are the advantages of Bottom-Up planning for CPG?

April 6, 2019 alexring Leave a comment

CPG companies use a bottom-up approach to planning and forecasting because there are many advantages. Here are some observations for…

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What are differences between retail versus foodservice promotions?

February 3, 2019 alexring Leave a comment

CPG companies that have both a retail and foodservice division often had challenges using a software solution from one vendor…

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Pros and cons of using trade promotions to manage price

October 20, 2018 alexring Leave a comment

Instead of taking periodic price increases and publishing official prices, some manufacturers use trade promotions to manage their prices.    Before…

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What’s in a new TPM solution for sales?

July 12, 2018 alexring Leave a comment

You’re in a sales role for a CPG company and your organization is implementing a trade promotion management solution to…

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Challenges transitioning to a TPM solution for MCBs, rebates and allowances.

March 7, 2018 alexring Leave a comment

Here are some of the challenges you’ll face when transitioning from to a true trade promotion management solution for your…

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Why are CG industry short-pays so challenging?

November 22, 2017 alexring Leave a comment

Why are CPG industry short-pays so challenging? The CPG industry is well-known for having challenges with short-pays and deductions.  Let’s…

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A simple do-it-yourself TPM KPI

September 28, 2017 alexring Leave a comment

Break-even Lift analysis There are many KPIs  for trade promotion analysis.   Not only do we have a lot of measures,…

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