From a financial perspective, why are indirect trade promotions more complex than direct customers? First, let’s define the key…
I’ve been working on setting up trade promotion KPIs on dashboards. I marvel at how easy it is today to…
Does CPG company size affect the RFP requirements for a TPM solution? You might think that CPG companies that sell…
CPG companies use a bottom-up approach to planning and forecasting because there are many advantages. Here are some observations for…
CPG companies that have both a retail and foodservice division often had challenges using a software solution from one vendor…
Instead of taking periodic price increases and publishing official prices, some manufacturers use trade promotions to manage their prices. Before…
You’re in a sales role for a CPG company and your organization is implementing a trade promotion management solution to…
Here are some of the challenges you’ll face when transitioning from to a true trade promotion management solution for your…
Why are CPG industry short-pays so challenging? The CPG industry is well-known for having challenges with short-pays and deductions. Let’s…
Break-even Lift analysis There are many KPIs for trade promotion analysis. Not only do we have a lot of measures,…