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SuiteWorld 2022

August 15, 2022 alexring

SuiteWorld 2022 We are excited to attend SuiteWorld 2022 in Las Vegas next week, September 27-30, 2022. If you’d like…

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SuiteWorld 2021

October 15, 2021 alexring

SuiteWorld 2021 We are excited to attend SuiteWorld 2021 in Las Vegas next week, October 18-21, 2021. If you’d like…

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Why are indirect trade promotions more complex than direct customers?

December 13, 2020 alexring

From a financial perspective, why are indirect trade promotions more complex than direct customers?   First, let’s define the key…

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What are trade promotion KPI basics?

February 17, 2020 alexring

I’ve been working on setting up trade promotion KPIs on dashboards.    I marvel at how easy it is today to…

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Does CPG company size affect the RFP requirements for a TPM solution?

September 2, 2019 alexring

Does CPG company size affect the RFP requirements for a TPM solution?  You might think that CPG companies that sell…

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What are the advantages of Bottom-Up planning for CPG?

April 6, 2019 alexring

CPG companies use a bottom-up approach to planning and forecasting because there are many advantages. Here are some observations for…

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What are differences between retail versus foodservice promotions?

February 3, 2019 alexring

CPG companies that have both a retail and foodservice division often had challenges using a software solution from one vendor…

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Pros and cons of using trade promotions to manage price

October 20, 2018 alexring

Instead of taking periodic price increases and publishing official prices, some manufacturers use trade promotions to manage their prices.    Before…

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What’s in a new TPM solution for sales?

July 12, 2018 alexring

You’re in a sales role for a CPG company and your organization is implementing a trade promotion management solution to…

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Challenges transitioning to a TPM solution for MCBs, rebates and allowances.

March 7, 2018 alexring

Here are some of the challenges you’ll face when transitioning from to a true trade promotion management solution for your…

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