This question is often asked by people that are still using Excel to manage your promotions. Without a TPM software…
Improved promotion Effectiveness and Efficiency is an important goal for CG companies that implement a trade promotion management solution. We…
There are many ways to set started. Here is one possible path to help you and your organization get better…
If you’re like most people, you don’t have any time to work on nice-to-have projects. On the surface, documenting TPM…
For most stakeholders in the CPG industry, scan-down promotions have become the preferred type of trade promotion. The following table…
Why would a CPG manufacturer not only accept deductions, but go as far as to make them the primary and…
Have you ever wondered why there are so many different key performance indicators (KPIs) for trade promotion? The reason is…
If you’re like many forward-thinking CPG companies, you have a TPM solution. You realize that you can’t manage millions in…
December is the time of year when most CPG companies know if their gross sales will miss, hit or exceed…
Welcome to the TPM Blog for CPG supply-chain stakeholders. This blog will a forum for exploring everything related to trade…