Welcome to the TPM Blog

Welcome to the TPM Blog for CPG supply-chain stakeholders.

This blog will a forum for exploring everything related to trade promotion and trade promotion management.

Below is our top 10 list of up-coming topics planned for this blog.  If your topic isn't on the list, please post your idea!

  • It's late December; Do you know where your trade funds are?
  • New Year's resolution: Get more from your existing TPM solution!
  • Bump charts, the hidden gem of basic TPM
  • Why do some manufacturers prefer deduction over payment by check?
  • I need help with TPM, but don't know where to start.
  • If we have 'scan-down' promotions, why don't we have "display-up" events?
  • I'm too busy planning deals, I have no time for analysis….
  • Do your trade promotions fall into the GAAP?
  • Buried in tons of reports but starved for actionable information?
  • Payback time! Getting a return from your TPM investment