Welcome to the TPM Blog for CPG supply-chain stakeholders.
This blog will a forum for exploring everything related to trade promotion and trade promotion management.
Below is our top 10 list of up-coming topics planned for this blog. If your topic isn't on the list, please post your idea!
- It's late December; Do you know where your trade funds are?
- New Year's resolution: Get more from your existing TPM solution!
- Bump charts, the hidden gem of basic TPM
- Why do some manufacturers prefer deduction over payment by check?
- I need help with TPM, but don't know where to start.
- If we have 'scan-down' promotions, why don't we have "display-up" events?
- I'm too busy planning deals, I have no time for analysis….
- Do your trade promotions fall into the GAAP?
- Buried in tons of reports but starved for actionable information?
- Payback time! Getting a return from your TPM investment