You’re in a sales role for a CPG company and your organization is implementing a trade promotion management solution to…
Here are some of the challenges you’ll face when transitioning from to a true trade promotion management solution for your…
Why are CPG industry short-pays so challenging? The CPG industry is well-known for having challenges with short-pays and deductions. Let’s…
Break-even Lift analysisThere are many KPIs for trade promotion analysis. Not only do we have a lot of measures, many…
If you’re a small or medium size CG manufacturer, you are probably use Excel to manage your trade promotions. If…
Let’s start by first defining the copy-promotion feature. The foundation of every trade promotion management solution is the promotion. The…
Trade promotion solutions can manage your allowances, discounts, and calculate a plethora of KPI measures. Many can give you both…
Unfortunately, customer short-pays are common in the Consumer Goods Industry. The good news is that when you dispute short-pays, customer…
The best business practice for TPM is to include pro-forma P&Ls in your promotion planning workflow. Including these important metrics…
There are many different cost-of-goods (COGS) measures available in today’s sophisticated ERPs. The number of calculation options continues to grow…