CG Squared, Inc.

We have more than 30 years experience delivering closed-loop, trade promotion management solutions and TPM best-practices consulting.

CG2 is committed to providing all our clients world-class software and services.

CG Squared designs, develops and supports the iTPM SuiteApp.   CG Squared, or CG2, stands for Consumer Goods Consulting Group.  Our passion and 100% focus is trade promotion for the CG industry.

  • TPM best-practices consulting.
  • Implementation services to get iTPM configured, installed and ready for live production.
  • Training, so your staff can efficiently use iTPM for trade promotion management.
  • Help Desk support to answer your questions and help solve any issues.
  • Ongoing software enhancements, with two new releases scheduled every year.

CG2 Mission Statement


Provide world-class best-practices consulting, training and software tools to improve trade promotion ROI for all CPG stakeholders, including manufacturers, distributors, retailers and brokers.

Alex Ring, President


  • 1979-1985: Vice President SPAR, Leading trade promotion analytics vendor at that time in the CPG industry
  • 1985-2011: Founder and President of Synectics Group, a leading TPM solution and services provider
    • Closed-loop TPM software: Account Review (AR7)
    • Trade Promotion Optimization software:  TPO Planner utilizing River Logic's Enterprise Optimizer solution
  • 2011-2014: AFS Technologies
    • Sold Synectics Group to AFS
    • Roles including TPM operations, TPM/TPO product management, and Global IT (internal and SaaS hosting)
    • VP, TPM, TPO and IT: 2011 to 2014
    • TPM Product Management responsibilities including AFS TPM Retail and Foodservice  (Formerly known as MEI Enterprise, MEI Professional, and Answers Contract Pro.)
  • 2014 to present: Founder and President of CG Squared, Inc., a Consumer Goods Consulting Group focused on TPM best-practices and iTPM, a NetSuite native SuiteApp.


Lehigh University:  BS Marketing / Finance

Fordham University: MBA Quantative Methods

Alex Ring, President

Alex Ring, President CG Squared